This is a one-to-one consultation with the experts and professionals from the Foodservice Consultants Society International (FCSI). Trade visitors who plan to remodel or build their kitchen should seize this rare opportunity to seek advice and consult these professionals.
As the customer journey is evolving with the infiltration of mobile devices, companies need to stay abreast of the trends and develop digital marketing strategies that enable them to compete effectively. At the Digital Marketing Workshop, attendees will learn from the experts on how to increase branding and leads and manage crises and social listening.
Topics (Presented by Fleishman Hillard)
- Evolution of PR/Comms in the Digital World
- Digital and Social Media Landscape in Asia
- Paradigm Shifts in Crisis Management
- Building Your Brand – Corporate Reputation in the Age of Authenticity
- The ABCs of Storytelling
- Content Marketing 101
- Optimising Reach and Engagement on Digital and Social Media
- Emerging Technologies of Today and Tomorrow
- Social Media Writing 101: The 8-Second Rule
Serves as a platform to learn and share knowledge, restaurants and café owners, professionals from hotels and catering institutions, can look forward to hearing from industry and topic expert, DagangHalal, who will be sharing insights on Halal certification and food service.